Brand Advocacy: Here’s Everything You Need To Know with Chase Griffin (Ep. 32)
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Think about what attracts us to products:
From the people talking about it to the social media content promoting it. The truth is that content creators and content creation plays a significant role in successful marketing and promotion.
In this episode, Robert Curtiss speaks with Chase Griffin, a student-athlete and national NIL athlete of the year. Chase reveals how he built himself up as a brand ambassador and what his role means for companies looking to work with him.
Listen in as Chase details how students are becoming more involved with marketing strategies through social media and how student-athletes are joining in.
Chase discusses:
- Name, image, and likeness (NIL) as an economic pathway to athletes and his involvement in it
- His journey to becoming a student-athlete, brand ambassador, and content creator
- Reasons branding and content creation are becoming so widespread among college and university students
- Some of his experiences as a student brand ambassador
- How his experience is shaping his future career
- The value of authenticity and storytelling
- And more!
Resources:
Connect with Chase Griffin:
Connect with Robert Curtiss: